Topline Murtaghs Case Study | Intact
Industry: Merchants

Topline Murtaghs

Sector: Builders Providers | Location: Co Meath, Ireland | Website:

Futureproofing is all well and good, but not at the expense of disruption to your day-to-day operations. But as DIY retailer and merchant Topline Murtaghs discovered, Xline offers the best of both worlds, allowing you to change up your business without jeopardising operational efficiency.

Making the Move

Vline’s lack of future-fit functionality was one of the primary reasons Topline Murtaghs chose to switch to Xline at their earliest opportunity. With a view to level up their online offering and make day-to-day operations simpler, moving to our new management platform was an easy decision for the Irish hardware specialist.

Here, Topline Murtaghs owner, Colin Murtagh, shares his experience of the Xline platform, and how powerful new ecommerce applications like Cliqx have helped take the business to a new level.


Simple switch, big benefits

Switching from Vline to Xline is as easy and hassle-free as it gets. Our technical specialists have devised a fast and efficient migration process that guarantees minimal downtime, so you can start enjoying the benefits of your new system without delay. And with a familiar feel to your existing Vline system, you’ll be up and running in no time.

Commenting on Topline Murtaghs’ Xline migration, Colin said: “Our transition from Intact Vline to Intact Xline was seamless. It was just like getting a program update and, apart from a few hours onsite by one of Xline’s consultants, it happened overnight.

“On the shop floor, staff noticed the more modern look and feel but, because Xline retains the Vline layout, shortcuts, function names etc., they didn’t need any extra training on the new system.”


Future-aligned software for businesses ready to level up

In developing Xline, we responded to the needs of our customers as well as the changing industry landscape. In the wake of the COVID pandemic and at the peak of digital transformation, businesses need innovative, future-ready tools which support their changing requirements and aspirations for growth.

At Topline Murtaghs, Colin recognised the need to level up and embrace changing consumer trends. He said: “We made the switch to Intact Xline to future-proof our business. We wanted to expand our online business, implement credit card integration etc., and Intact Vline couldn’t accommodate these requirements.

“We knew that Xline could and would be supported with an innovative product roadmap developed on a future-ready tech stack. This prompted our business to make the switch and embrace exciting new technologies.

“We had already started our journey online when the COVID pandemic hit, but we were pushed to react a lot quicker. We went from the off-the-shelf Cliqx e-commerce site to a fully integrated website by October 2020.

“We have put time, money and resources into our online offering and can now see it growing steadily. The big advantage for us is that the site is now integrated with our Xline solution, which enables us to efficiently manage this new sales channel for the business.”

The Intact Difference

Post implementation, customers* record an average saving of 5.6 days per month

Our customers are our greatest advocates with approx. 70% of our business coming from referrals

97% of customers agree Intact iQ is supporting their original ambition to have a robust platform for growth

Case Studies

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