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Fiona McGuinness05-Mar-2018 08:53:103 min read

Accurate business information just isn’t good enough

How often have senior executives and boards found themselves discussing the last month, the last quarter, the last year? How often do management teams talk about how the last fortnight was, the last week and even the last day? What were year-on-year comparisons?

All very relevant and meaningful data and the cornerstone of many board meetings.  However is this traditional routine of reflecting on the past failing some businesses?

Reflecting on the previous month, quarter or year is important in many people’s world. The information gets presented with such pride in its accuracy, clarity, and granularity even if business performance is less than favourable. There is no doubt that it will inspire action (otherwise, please give up) and the outcomes of those actions will of course get reviewed 2 or 3 weeks after the next month end or quarter end.

The chatter at these meetings is often, “these numbers are not where they need to be, what will we do?”. Of course, there will be action points recorded and assigned to relevant parties and you’ll review it next month or next quarter.

So the paradox here is that often the next meeting is mid-way through the next period…. And if these results remain unchanged, the question will be “what will we do for the next period?”

We believe the more actionable question business owners should be asking is “We’re running behind our targets this month (or week, or day!) what are we doing about it?” …It’s timely and relevant and can impact actual performance.

Is the difference obvious?

This is how we did. What will we do between now and our next review to do better?


 This is how we are doing… what are we doing about it?

Living in the past and planning to do better in the future is how things used to be done as the time to act may have already passed

The challenge for many business owners or managers (those with the responsibilities of both action and leading) is that they are often working outside the office or main place of business. They use these meetings as the opportunity to review the performance of the team… looking at the past.

To enable these key people to do their jobs efficiently and continue to grow and strengthen your business, you must:

  • Only send information that requires their action
  • Provide them with the pertinent information only (a customer once told me, if you are giving me more than 2 pages of information, it’s pointless)
  • Ensure the information is actionable i.e. they must understand why the information is being presented to them (often it should be categorised e.g. for approval, for prioritisation, for info only)
  • Help them prioritise their actions – decision making can be energy sapping – the legend of Mark Zuckerberg and his dress code is said to be one to save him having to decide what clothes to wear; it’s one less decision he has to make each day. Make your business drivers job easier
  • Make it easy for them to communicate with the relevant parties on the information presented to them
  • Optimise this information for a smart phone. Ensure they can action it with their phone. People forget ipads, tablets, laptops…but nomophobia ensures that they rarely leave home without their phone!”

The correct data, at the correct time, regardless of your location is what your ERP software should be doing for your business. Ultimately, this results in a better customer experience, more control of your business, more engagement of your staff….. better overall performance!

Living in the past, planning to do better in the future?  The present is the time to act

Unsure what to look for in a merchant ERP software system? Read ‘The Definitive Guide to Merchant Software’. It has all you need to know.


Fiona McGuinness

I've been part of the Intact family for 16 rewarding years. After completing my Business Studies degree, I knew Marketing was a field I wanted to pursue. Prior to joining Intact, I primarily worked in the financial sector, focusing on marketing for credit unions. When I started at Intact, I handled all the marketing tasks by myself. Over time, as our team expanded, so did my role. Now, I specialise in crafting compelling content across various platforms, from blogs to video scripts. No two days are the same, and I thrive on the dynamic nature of my role. Whether it's diving into customer case studies or lead campaigns, I'm driven by the positive impact our solutions bring to businesses. In an age where AI plays a significant role, I remain a firm believer in the power of authentic content. When I'm not working, you'll find me enjoying quality time with my family, sewing, or watercolor paintings.