GenetiQ is the next-generation ERP solution from Intact, which has dominated the building materials supply industry across the UK and Ireland for over 30 years. After an extensive vendor evaluation process, Christmas Lumber chose this proven technology to replace their existing ERP system, positioning themselves at the forefront of technology adoption.
The lumber and building materials industry has long been characterized by paper-intensive processes and outdated systems that constrain growth and operational efficiency. Christmas Lumber recognized that these traditional approaches were limiting their competitive potential and customer service capabilities.
"Our industry has been slow to adopt technology, with so many companies still operating as we did - heavily reliant on paper processes across accounting, sales, and manufacturing," said Michelle Lowe, Business Director at Christmas Lumber. "We knew that continuing with our outdated, clunky ERP system would keep us at a significant disadvantage."
After extensive research, the company saw GenetiQ as uniquely positioned to address their specific requirements while supporting future expansion plans. Christmas Lumber's dedication to staying ahead of the curve and refusal to accept industry limitations made selecting GenetiQ's innovative platform a natural choice.
"GenetiQ is completely scalable so it's not just for big companies, it's also perfect for family-run businesses who want the ability to react and adapt to business changes quickly, allowing them to better compete with the 'big players' all without losing that personal service their customers love," said Ryan Finnegan, LBM Solutions Advisor. "With Christmas Lumber's transformation plans for the next five years, it's going to be exciting to watch how the company grows in the market."
Christmas Lumber will integrate GenetiQ directly with their existing systems - ModuCore for manufacturing and Alpine for truss design - creating a seamless digital workflow that eliminates paper dependency. The partnership extends beyond typical vendor relationships, with GenetiQ actively collaborating with ModuCore to develop API integrations that will benefit the broader lumber manufacturing sector, positioning Christmas Lumber as a driving force behind industry wide technological advancement.
"The business flow through these integrated systems will eliminate our reliance on paper and provide remarkable analytics capabilities," Michelle Lowe explained. "We'll gain visibility into cost applications, identify optimization opportunities, and enhance our business processes in ways our current system simply cannot support."
Christmas Lumber is positioned to gain a significant edge over competitors still stuck with legacy systems, benefiting from real-time analytics, advanced reporting, and clean data that drives strategic decision-making across all departments.
"This evolution positions us years ahead of competitors still operating with stagecoach era systems," Michelle Lowe noted. "While they continue to rely on paper-based workflows, we're operating with the efficiency and production capabilities of modern manufacturing."
Scalability was a key factor in selecting GenetiQ, knowing its cloud-native infrastructure would support their continued expansion across their fifteen-state territory without compromising system performance. The responsive support and collaborative partnership approach from the GenetiQ team has exceeded Christmas Lumber's expectations, creating an enjoyable working relationship that gets things done while representing a significant improvement over their previous vendor experience.
"We're excited to work with companies like Christmas Lumber who aren't afraid to embrace new approaches. Our technology is designed to solve real problems that LBM businesses face every day, and it's great to partner with teams that are focused on growing their business and making a difference in their communities." Tim Singleton, Director of Business Alliances at GenetiQ
Christmas Lumber views their partnership with GenetiQ as the foundation for a five-year growth strategy that includes potential plant expansions and continued market territory development. The advanced analytics and operational efficiency capabilities position them to identify cost savings opportunities, increase revenue, and maintain competitive dominance in
their expanding territory.
“This type of partnership represents the changing of the guard in our industry," Michelle Lowe concluded. "Companies that embrace the digital transformation available through this type of cloud technology will thrive, and I'm looking forward to taking that journey with GenetiQ.”
About Christmas Lumber
Christmas Lumber is a family-owned truss and lumber manufacturer headquartered in eastern Tennessee, serving customers across fifteen states throughout the eastern United States and Midwest. Led by President Theron Cleveland and CEO Tee Cleveland, the company has built its reputation on delivering custom, high-quality trusses through highly optimized processes that meet customer needs quickly and reliably. Christmas Lumber's commitment to innovation and operational excellence has enabled their expansion from a regional operation to a multi-state market leader.
About GenetiQ
GenetiQ develops advanced ERP solutions designed specifically for growth-oriented LBM businesses seeking to modernize their operations and achieve competitive advantage. The platform's cloud-native architecture, comprehensive integration capabilities, and responsive customer service model enable businesses to transition from legacy systems to modern
operational excellence while supporting sustained growth and market leadership.