Independent lumber and building materials dealer becomes an early adopter of next-generation, cloud-native platform after outgrowing long-standing system
UK based Coomers Timber & Building Supplies is making its most significant technology change in nearly two decades, selecting the cloud native GenetiQ platform to replace a long-standing, US-based ERP system. As the business continues to modernize and expand, Coomers wanted a fresh, innovative technology foundation that matches how today’s dealers work.
After 18 years on their previous system, Coomers found that the legacy platform was no longer keeping pace with modern requirements. Product development had slowed, partner integrations were limited, and the architecture – based on remote apps and virtual machines - created day-to-day friction for the team. Connecting printers, scanners, and other peripherals was often painful, and issues meant troubleshooting across multiple layers of technology instead of simply logging into a browser.
These constraints were most visible online. Coomers went through multiple ecommerce rebuilds as their previous provider bought and then phased out different web platforms, forcing the business to rework its site each time and absorb additional cost and disruption. With generic, cookie-cutter screens and information that wasn’t always relevant at the counter, staff were spending too much time working around the system rather than using it to drive growth.
By moving to the browser-based GenetiQ platform, Coomers are stepping away from the constraints of outdated ERP and positioning itself as an early adopter of a new generation of LBM technology, designed to surface the right information to the right people in real time.
Since 1956, Coomers has been a trusted independent builders’ merchant in southern England, operating branches in Bordon, Haslemere, and Alton. A founding member of the National Buying Group, Coomers balances local community service with the buying clout of a national network.
GenetiQ develops advanced ERP solutions designed specifically for growth-oriented LBM businesses seeking to modernize their operations and achieve competitive advantage. The platform's cloud-native architecture, comprehensive integration capabilities, and responsive customer service model enable businesses to transition from legacy systems to modern operational excellence while supporting sustained growth and market leadership.