Chase brings an interesting mix of science and hands-on industry know-how to the GenetiQ team. After earning his bachelor's degree in biology, he spent two years with a supplier working in operations and sales, then five years at Paradigm helping lumberyards make the takeoff process simpler through smart technology.
At GenetiQ, my role as LBM Solutions Advisor means I help partners - often family-owned businesses that are pillars in their communities - better support those communities by making it easier to do business," Chase explains.
You’ll work with someone who’s been in your world - yard, counter, operations, and sales - and who spent years simplifying digital takeoffs for lumberyards. With his real-world understanding of what LBM dealers face every day, plus his tech background, he's perfectly positioned to help you streamline your operations and grow.
Sterling brings a strong track record in consultative, multi-stakeholder selling. He began his career as a BDR in SaaS, helping clinical trial sites and medical centers adopt software to accelerate research - experience that built a solid foundation in complex solution selling. He then moved into pharma, supporting independent pharmacists to improve buying power and profitability, sharpening his relationship-led approach in a fast-paced, highly regulated space.
“At GenetiQ, I’m often the first point of contact for future customers,” Sterling says. “My goal is to create a great first impression by showing we’re here to build a true partnership - not just close a deal. I work to understand their needs early, provide value from the start, and make the process smooth and consultative.”
Guided by values of integrity, curiosity, and connection, Sterling focuses on earning trust and making it easy to do business.
Sterling’s goal is to make your first experience with us feel like a partnership from day one - understanding your needs early, adding value in every conversation, and keeping the process smooth and consultative. He focuses on integrity, curiosity, and connection so you never feel “sold to” - just supported.
Chase and Sterling strengthen how we engage, discover, and design around your day-to-day realities - faster quoting, clearer inventory decisions, and fewer handoffs between sales, yard, dispatch, and finance. It’s all about turning LBM software into a simpler way to serve customers, protect margin, and grow.
We’re expanding the GenetiQ team across solutions advisory, implementation, and customer success, so you get faster response times, industry-specific guidance, and a smoother go-live. That’s how we turn LBM software into everyday wins for your yard, counter, and delivery ops.
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