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Profit through Relationship Management (CRM/SRM)
In today’s competitive business environment, maintaining a strong relationship with your customers, suppliers and prospects is vital for the growth and success of your business. Relationship management is the fastest growing business strategy for companies looking to effectively manage their databases and marketing activities.
In Intact, our fully integrated Relationship Manager allows you to record all correspondence, communication and pertinent information on existing customers, prospects and suppliers across your organisation in a centralised location. This encourages a more personal approach to satisfying customer needs, effective targeted marketing communications and the development of new or improved products/services to win future business.
If developing long-lasting, profitable business relationships is essential to your business, then Intact CRM/SRM is right for you.
Benefits of enhanced customer relations
- Improved communication channels
- With a centalised database of customer information, employees can access customer details, history etc instantly from anywhere in the company.
- With this information at their fingertips, staff are better able to anticipate the needs of your customers and enhance their experience thus improving customer service
- By identifying customer needs more effectively and understanding their specific requirements, customer satisfaction increases.
- A better relationship with your customers makes it possible to cross-sell and up-sell more effectively.
- A happy customer means repeat business and increased likelihood of word-of-mouth/referral business coming your way.
- Increased customer revenues
- Discover new selling opportunities
Benefits of improved supplier relations
- Develop better communication channels
- Ensures supply costs are contained and that opportunities for improving the cost effectiveness of services are regularly explored and progressed
- Improved delivery times and faster response times
- Better quality assurance/warranties
- Opportunity to reduce waste, simplify processes and improve productivity
- Achieve greater cash flow and better cash management
- Ensures supplier capacity is matched efficiently with demand
- Ensures suppliers continue to improve their own products and services
- Ensures service-level agreements are met
- Opportunity to create a competitive advantage through deeper relationship
Advantages of prospect management
- Essential for building and expanding your customer base
- Develop more efficient target marketing campaigns e.g by profiling prospects into categories
- Build prospect relationships with an increased likelihood of building longer-term, deeper and more profitable relationships with them if they become customers.
- Create highly qualified leads
- Get a real-time view of your business pipeline
- Monitor results based on key performance indicators.
- Plan, execute and analyse campaigns. Track responses and measure return on investment (ROI), conversion and response rates and cost per response.
- Allocate marketing resources according to results, identifiable trends and opportunities.
To improve your relations with your customers, suppliers and prospects, you need Intact CRM/SRM, Credit Control Manager, Task Manager, Telesales